Mission & Vision

Mission

To educate qualified communicators in the field of Public Relations and Advertising who are equipped with theoretical knowledge, possess the digital skills required by the age, can effectively use communication technologies, act with critical thinking and a sense of ethical responsibility, generate social benefit through scientific research and creative applications, have high self-confidence, and are capable of guiding the sector.

Vision

To be a pioneering department that, with an understanding based on communication ethics and human rights, can evaluate cultural, social, and technological transformations occurring at the global level; comprehends science, technology, culture, and art in a holistic manner; stands out among its counterparts in Turkey through applied and theoretical knowledge production; offers academic and professional contributions at national and international levels; and adopts a participatory, liberal, and innovative approach to education.