It was established as a center to develop students' competencies in the field of media and communication. This unit provides an area where theoretical knowledge can be transformed into practical applications, allowing students to gain experience in subjects such as media production, journalism, public relations, and digital content production.

The most important aim of the unit is to train professionals who have the qualifications to compete in the media industry. Here, students develop projects that comply with local, national and international media standards, while also strengthening their skills such as teamwork, time management and content production. The unit also aims to equip students with current technologies and innovative approaches in order to keep up with the rapid changes in the media world.

The importance of this unit stems from the fact that it ensures that students are prepared for the difficulties they may encounter in business life after graduation. This environment, where practical experiences are gained by going beyond theoretical knowledge, contributes to students' professional development and achievement of their career goals. It constitutes an important step towards our students becoming media professionals of the future by producing creative projects.

Banü Web TVand Radyo Ban are two important platforms that offer applied training opportunities in the media sector to communication faculty students.

Banü Web TV aims to provide students with experience in television broadcasting. Students work both in front of the camera and produce various programs such as news programs, documentaries, interviews and entertainment content. They also have the opportunity to participate in behind-the-scenes work. Web TV provides students with a real television broadcasting experience with its studios equipped with current technologies and professional equipment. Additionally, it offers the opportunity to reach a wide audience by broadcasting on digital platforms.